Wednesday, 13 February 2008

Advertising




"Is the art of convincing people that they want certain thinks they not want at all; of making them dissatisfied with everything they have; of making them thoroughly unhappy”
Georgi Mikes, How to Scrape Skies

Advertising is a communication whose purpose is to inform potential customers about products and services and how to use and obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet, and billboards. Advertising is often placed by an advertising agency on behalf of a company.
Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio and print.

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